Home based internet business entrepreneurs that aspire to earn extra income by implementing the marketing technique of writing online articles should agree that while article writing is not an exact science; the basic elements used for a successful recipe remain unaltered.
The ingredients don’t need to be put together always in the same order, not even in the same quantity, but have to be present with pressure, persuasion, passion and vision.
Persuasion is used in the article beginning, to steer the reader’s attention. Passion is used in the article body, to wake up the reader’s interest. Vision will follow to excavate the reader’s desire. Pressure is used in the article closing, to force the reader to click on the links.
The stirring of these ingredients will result in an explosive recipe to earn extra income.
Take these elements up one by one and compare them with cross-sections of a good salesman’s selling talk. It will be surprising to find how closely the parallelism follows and how simple a proposition it is to write good online articles, after all, once learned that it is merely a matter of talking to a person on paper.
A home based internet business entrepreneur should approach writing articles like talking to a friend sitting across the table.
First, he must get the attention of the reader. He may do this in a number of ways, by an opening sentence or paragraph, for instance, that arouses his curiosity, or by a striking statement that hits some one of his own problems, difficulties or desires. This initial interest on the part of the person addressed is absolutely essential to the success of the online article.
Following this attention-winning opening, the business article runs directly into the description and explanation, which is planned to gain the reader’s interest. This part must be above all specific. Every home based internet business entrepreneur knows the value of the actual picture, of having his products or services displayed on a web page, so that the prospect can see and understand. As an article writer he cannot show products or services, he must depend on description. He has to give his potential costumer a definite idea of what he has to offer. He has to picture the article, its use, its advantages so vividly that it swims before his mental eye. If he doesn’t loose sight of this objective to earn extra income will follow. No matter how well his proposition may stated in the body of the article, or how strong he closes, his efforts will be lost if the opening does not start the person reading.
But the reader must have proof of his statements. Proof or argument follows logically after explanation. Its object is to create desire. It is not enough to give his prospect an idea of the nature or make-up or working principles of the thing he is selling him. He must reinforce all these by arguments, proving to him the advantage of the purchase, the saving that he will effect in his business, the increased efficiency he can attain in his work, the pleasure he will derive from the article. Proof may be presented by showing the satisfaction which online articles have given to other buyers or by some narrative demonstration of their quality and value.
After all that’s the real intention of the article writer, the writing and submitting of a vast amount of articles that expectantly will starting to earn extra income with the propagation of all his links pointing back to his home based internet business.
A marketing technique that is as ethical as many others employed in any other business enterprise.
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